‘minä perhonen’ is a fashion and textile brand founded in 1995 by the designer Akira Minagawa to produce clothes which do not lose their allure through lapse of time. Their design process begins with sketches, which are made into story-telling textiles. They aspire to develop new materials and techniques, collaborating with many production centers at home and abroad.
The house creates a dress not for a special day but for every ordinary day. The name of the label minä perhonen originates in Finnish as the designer Minagawa sympathized with Scandinavian culture when he first visited Finland at the age of 19. minä means ‘I’ and perhonen is ‘butterfly’ with a wish to make many beautiful designs like those of butterflies’ wings. The brand logo signifies various characters(dots) within oneself(rectangle). Just like species of butterflies are countless, the designs too continue to increase.