Launched in 2013 by New York fashion photographer Randall Bachner, Marrakshi Life embraces comfort and craftsmanship. Taking key style elements from the traditional Moroccan wardrobe, an in-house team of local artisans helps create original, contemporary, and wearable design pieces. Using the skill of traditional Moroccan weaving practices and a desire to take this sartorial heritage forward, Marrakshi Life uses ancient techniques to create clothing that is authentic yet with a fashion-forward urban twist. The brand works exclusively with fabrics that are hand-woven in their atelier, never bringing in outside fabrics. With no cotton production in the country, the team sources the raw cotton material from Turkey + Egypt, then dyed to the Marrakshi Life color palette locally in Morocco. From there, the dyed yarns are spun in the atelier and woven on warp/weft flatbed looms. All of the fabrics and garments are then cut and sewn in the Marrakech atelier. The vertically-integrated brand adheres to a zero waste policy, a program that takes the remnant cuttings from produced garments to then be used in future development and production – including patchwork pieces, rag weave, home goods, children’s, and accessories. The desirable working conditions and community feel of the workshop encourages free thinking and collaboration within the community atelier.