SONO is a clothing project to change perception of how we dress and consume in the 21st century.
A project to prove it is possible to create and manufacture designer clothing within the seasonal structure without compromise at any level.
It is also about having fun with clothes - dressing up is fun and feeling comfortable and great, whilst knowing that the most has been done to make this garment a fair-trade product.
SONO Is a collaborative project between Stephanie Oberg and Simon Homes. With a shared vision to express their own aesthetic and philosophy; to offer the luxury of beautiful clothes whilst addressing ethical and environmental concerns. Sono is a label that directly and holistically addresses the issue of sustainability. It is a model that leads by example, creating a line dealing with the key issues of garment manufacture and proving definitively that designer clothing can be entirely sustainable. Every process has been considered from a practical, ethical and conscious viewpoint with limited environmental impact, and without compromise on quality.