Coolife

As the granddaughter of Marcel and Hélène Rochas, Pauline Rochas grew up steeped in the legacy of the Rochas fashion and fragrance house. 

In 2014 Rochas collaborated with Carole Beaupré to conceptualize Le Premier Parfum by Coolife, which would become the first fragrance of The Seven Collection. Rochas has chosen to work with some of the most creative and sought-after perfumers in the world, such as Patricia Choux, Yann Vasnier, and Luca Maffei, and for packaging she tapped internationally-acclaimed creative director Marc Atlan.

With a goal to evoke a many-layered Sacred Universe, unifying the senses to harmonize our physical and spiritual bodies to elicit a blissful whole self, Coolife’s fragrant vision transcends mere adornment to manifest divine anointment.